What is Conversion Tracking?

Conversion Tracking is the ability to track when customers convert from a potential customer to an actual customer. Special analytic tracking scripts on your web page can allow us to see when this happens (if properly set up).

If you are spending advertising dollars on your online marketing campaign, then I'm sure it is important to know your ROI. If the return dollars is higher than the money spent to gain the customer, then the advertising money is not justified.

One way of keeping track of your ROI, is through Conversion Tracking. If you spend $10.00 to get a customer that $100.00, then your ROI makes sense. However, if you spend $100 to gain 1 new customer that only returns $10.00, then this is a sure death to your business if it continues too long.

Believe it or not, many unwise business owners don't track their actual marketing expenses. They just shoot their guns with their eyes closed and hope for the best. This may have worked in the 1800's when everything was an open market and competition was low, but we live in a time now where you have to have a edge on your competition. This is achieved through many practices, and tracking your customers that conversion ration against your return on investment, is simply an industry standard in these days.

The good news; Area Web Solutions offers comprehensive stats included in many of their Search Engine Marketing plans. If you need Conversion Tracking, Sales Tracking, Action Tracking, Referrers log, Keywords log and quite a bit more, then Area Web Solutions has a solution for you.

See their SEM services for more info.